Monday, July 23, 2012

Rep. Liss video carving up Switalski panned online

State Rep. Lesia Liss, who is fighting for her political survival in the August Democratic primary, has produced a video that is getting panned online.
The Liss video is an attempt to refute charges made against her in campaign materials by Rep. Jon Switalski, the fellow Warren Democrat who was tossed into Liss’ south Warren district by the redistricting process.

Sitting at a kitchen table, Liss slowly cuts a roll of bologna as she dismisses Switalski’s claims as distortions and mistruths. Each issue is covered by an off-camera narrator who tosses her a softball question such as  “… that’s not true, is it?”
The tag line: “That’s just bologna.”

Liss’ husband, Mark, also a fixture in Warren politics, is sending out emails promoting his wife’s “tongue-in-cheek” video. He seems proud that Lesia has decided it’s “time to lighten things up.”
But on Facebook, the short film _ it runs about 2 minutes and 20 seconds -- has produced a harshly negative reaction. The two main complaints:  The scene looks like it was shot with a 1990s-era video camera. And the audio production of Liss’ voice and the narrator’s voice (apparently recorded separately in a studio) don’t match up.

A few critics on FB were almost speechles: “Jesus,” “OMG” and “worst ever.”
Others chose biting satire to express their reaction: “I love political ads with strong production values!” “this woman can't even handle a kitchen knife,” “sometimes you’ve got to just ham it up” and “that speaking voice … confident, unwavering, riveting, inspiring.”

So far, the ad has attracted about 700 hits on YouTube. Interestingly, the comment section has been disabled.

You can watch the video at www.lesialiss.com.

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