Snyder calls GOP wedding dress ad 'dumb and offensive.'

Gov. Rick Snyder has a message for the College Republican National Committee that put together a controversial ad for his campaign that features wedding dresses: “It’s really dumb and offensive.”

The already infamous 60-second spot focuses on a young bride-to-be trying on two wedding dresses -- one called the Rick Snyder, the other called the Mark Schauer. 

The narrator praises the Snyder dress, citing the governor’s track record, and awkwardly criticizes the Schauer dress, equating it with high taxes and double-digit unemployment.

In an interview with The Macomb Daily, Snyder said his campaign had no input into the making of the ad and they did not see the spot in advance.

Asked if he will insist that the College Republicans take down the advertisement in Michigan, the governor replied:

“You can quote me real well in your paper. You can say that I called that ad dumb and offensive, and I would be happy to send them a copy of that quote.”

The media has excoriated the commercial, saying it displays a chauvinistic mindset, and Time magazine instantly named it “the most sexist Republican ad of the year.”  

Virtually identical versions of the Republican ad are airing in Florida, Pennsylvania, Illinois, Colorado, and Arkansas to support GOP gubernatorial candidates in those states.